1 Week before MBFW
... with Marcel Ostertag
Berlin is his inspiration. Translating the hectic streets, the scenes and the faces of the big city, a mix of patterns and bright colors has become the signature look for Marcel Ostertag. He studied at the Central St. Martins College in London and founded his namesake label in Berlin in 2006.
This week we talked to the designer about his newest collection, his approach to sustainability and what he thinks the future of fashion will look like.
What are you most excited about in your new collection?
I am very happy about all the bright colors in my new collection. Color for me means fun – just what we need in the current situation.
What are you looking forward to the most during your presentation?
The time backstage. I love these moments just before the show – the tension builds up, the first beat drops – the air is on fire. That’s my elixir of life.
Has the pandemic changed the way you work?
Definitely. We have a smaller the winter collection and bigger summer collection now. We always monitor the current development and with our production facilities being in Germany, Italy and Poland we have short distances and can quickly adjust when the demand is changing.
Where is your production based? Can you tell us something about the factories?
Small series are made in Berlin in our studio by our permanent tailors. Our knitwear collection is manufactured in Apolda by a family run business in the 5th generation. Larger productions are made in Poland by a tailor shop. Our socks and accessories come from Italy. We only choose factories that have a fair approach to their employees and sustainability. For 15 years we have been producing as locally as possible.
Have you tried new production methods?
For several seasons we have been incorporate different forms of recycling in order to become even more sustainable.
How do you integrate sustainability into your work?
Local production. Short distances. High quality fabrics. No overproduction. Limited editions. Customer training. Overhangs are not destroyed – but reintroduced or sold.
What do you think the future of the fashion industry will look like?
Some countries are setting a good example, such as Denmark or Portugal. Germany – as with everything – unfortunately needs longer to understand that sustainable consumption is important and fashion is culture and not just clothing.
Check @mbfw.berlin on Instagram to see Marcel Ostertags current state of mind – 1 week before presenting at MBFW.