image002

3 Questions: Désiré Feuerle // SS22

The Feuerle Collection x Der Berliner Salon 

Der Berliner Salon, the renowned group exhibition featuring the work of 35 participating designers, has entered into a special collaboration for this season’s editorial film and is joining forces with The Feuerle Collection. Founded by Désiré Feuerle and Sara Puig in Berlin in 2016, the private collection combines contemporary art with exceptional historical treasures. On display are works by artists such as James Lee Byars, Anish Kapoor and Cristina Iglesias, but also sculpture and furniture pieces, many of which come from the Asian continent and some of which are hundreds or thousands of years old. While the collection is exhibited inside an impressive building on Hallesches Ufer – a former bunker from the Second World War – the team moved up to the collection’s spacious rooftop to shoot the editorial film and images.

Désiré Feuerle accompanied the production team as co-curator for Der Berliner Salon. The collaboration marks the first time The Feuerle Collection has entered into the sphere of fashion. The collector and art consultant answered three questions for mbfw.berlin, talking about the project, the intersection of art and fashion and what is shaping the current zeitgeist.

What drew you to collaborate with Der Berliner Salon?

I am an open-minded, curious person and collaborating with Der Berliner Salon gives me an insight into fashion, which I find fascinating.

I think Germany and Berlin in particular have a great reputation in the world in terms of environmental protection. Many people consider this city as the place that could give us the “new fashion,” made of recycled, innovative or made-to-last high-quality materials – for example cashmere or vegan silk. I’m thinking of brands like OFTT, which is using a regenerated cellulose fabric made from cotton waste for its designs. This is reflecting the spirit of our times.

Berlin is a very young city, and a very innovative one, too, in comparison to other capitals in Europe. The trends that are initiated here could change the world, as both youth and lifestyles are changing globally. Everybody is beginning to develop an awareness of our environment – nevertheless, people are still not doing everything right. But many have a bad conscience, and this is the starting point of a global change in thinking and acting. Fashion is a huge industry with a huge impact on the environment. That’s certainly one incentive for supporting initiatives like Der Berliner Salon.

In your opinion, what do art and fashion have in common?

Both are about creation, capturing the zeitgeist or reassessing old values and putting them in a more contemporary context.

In which way can art and fashion be best experienced and made more accessible today?

I don’t think there should be any guidelines. I personally like complete freedom. Freedom in art and freedom in fashion. I think this is the advantage of the times we are living in today – that everybody can choose their lifestyle, especially in a city like Berlin.

Due to covid-19, a lot of people all over the world have experienced how important it is to have time for themselves, for friends and for their dreams, for projects they personally love. It is important to leave some space for dreaming, for ‘wasting time’ in the most beautiful way, which is reflecting about little things that seem unimportant at first sight. But in the end, these little things in life make our life valuable. It’s about appreciation: It’s not about quantity, it’s about quality. I think this approach is reflected in many movements, be it the slow food, slow art or slow fashion movements. I see that Der Berliner Salon embraces this direction and progression, too.

Partners

BftkGWhGUVG7c3mngehYJhilRT+ayxAgEchAA0xWBqF/yFGp5Vioz4weFgszqFC1WGuBqMY6RS5D iagLOfyA9Szwek6gTNYmHazAIkdquHliiQchglDBmi7QiNot1nywlbEdjNUVfIE2mxUUhLixWIHH guCs0WI2lWsdJDde5DWLCfdSg1zZmSH8uaDSphV7naRuDwOOVQJyccx2xRjAoWjWTqBSCUEQcEhX ldBJJgLuUTaUQWIVFvbEHGQz2g/TUxgVbVKoFksHyww6QbJjpqAytDrAHcVVm9hphe8TiNWf5gC6 oiFc4BalahMHgZ16UhHOjwaROtDjAawPo0j0kPXQfUYqS060bibmMlMTZDatWg57Cii/sjaQE0tb tEhB+k73TaIXeKHBgvjidbZJwjyWzAmi7lh4dhnli0ahfS4JBgSlkIVWm5+0rhaOE9XCCfUVXftG /B9QNsdkoTcIJLTHSCaZwyARWvNMqSFimm5SNTv6ElDRE6dMDC2skpi/eRJSEor4e2Q7tOt5kLhC Oy2CYLqDLUZJV/LIcTGQweh6AooxMWvlc/ZkzPxngjoENyYAunRmQw4Y+GSAZ2WuMqUplio+Z5NS jPtkWsTkl0r50E5ct01JYpL0bdsSgsq6L+BAzEBmbUefOhvruTHonx2cIGeCjglXZGsHNpaiXqdq P9IR5TDk35YAnPIIyRHwGAjjhZTNWc69OMah2MGOHjQOABK6jir/yb4DdICyohZd75oPCfVpuz2b Ta9UMK4Taj6O29AxmNSGtNGNmvDhWqWBGw9QGqKqabGinGuzQkHSuyE7yKRhz2DvEvBxFw8rrTlc O3OXEM2zd9niRVbrale5Ue2qJoS12IXMUbIJCBp7v9lRUofI++oYPvlN+iXIXSxA3/XSEQ5kVSe7 SXbqwm3kEDZgtXQWTAWBZHSFKfZeEfjaL8ZoZhaQ6GISluuxGXEtLe7y+MqaAqE0UmOZdixm0147 toNl8JVnY8QxbS2s0xGKbAiabw68lrQtkwoIzLLFb06oSr5n1mLyMTGf/F9KzkIWd8TtPchaDIAy pTgki6wafBubHfX+kbXC2OHNEtUsuKlYZOEOfUvKlAX8nht1SFFKziCLMXHVkp4xbHESOPRRsIvM ytghkSNo7FONw0BvoLuxklKu5FgsTkFndJKmZpyVkU+2ragGaIIykpk+k9iNOKSfowAJJrOvGGQm 9VFoXmKhcTOIu3K6LDXMP3tp77Ok0Fh5hOr9UJwlpIbmMm7LVuvgTkhE4yAu7oUk2eN/AzOq1QLs sGI7tsEaubTyMRrP4Syr6uR8CBrAQjUL6w4yDiLar4wAstjM5aYuxTGezZ4HXpAZ03B/YyGH/I8v bUz52gaPKTqCRKhxCy4bZICHO16O9TJp35dYs+I2k8tnYItjlSQYBv8ADE16QW3yQVrYBlyOHtLA jMQF8lvbpXkxKFJEfjOIJqLNSOqTAUPGdrg8QvOraiLLslnHwWOoijvKalSBHHFSBk55NfoVZCra C33WX4C4P8p6EAzZxY3p82GRXI1/PRa7FtGXKOhrzmeE0Xr0EhpMdIIi44ywHn3AIGMmBQ2nJIKO AzSzy0G+M4HSDllAGBRpZFqOjVU6s1YRMB+8OBmsyaBeVlpwzT7zWlnRKHJbOX3DoyUsYPw4ywDR 4gnNj/V543BN1oQwWSECmpNEI7BcAms3QziO+vuxOBRdvzZ7pklPHg5iWLgLPhJ5D/umMuZidgug LfNkHXo0RHLr4h0gE5HKYK6d0FsO8FmzwQqlyKYU3QGWMIkpCi3us86ibzEYDoqJqppuUgNMjww2 xArtwGmbCbIUKoOkBmIoNWUtVu5jJU4pVO/6fdfOXqzJmsV2OuAz69a7Dht4+W7kr8AgT/J8WdSM p+UQRgUEvhHZtTiEeVlEAFZtlSEM8yIIKe5hSf0TesFdpgnzyHxmOyMDW05fCpGFImPgHt2QFQoN wStXaIkFOVp8O+yEQ4qHIVAwPN9V5CwtQc2CsgzFjzs02rmmkvTusCA2KAqLE6uKxtm9sE2fRe07 MJVQhhNZRDjaBJVj18Ej4tYs1oZxXXH2YBBbFrIdXBh1r7QZnA4OwuAJsDjW2qDdldVGoihzR0pY BfSWxhZZ+VAuiDVU/ciYK3U5WM5fnjVl8LY0IWX10yRpEDflYkqGskg7S9YFb0KqOjuiGSpXrzgt pf0EXl95dfBqjCFkh1/oNwy+o0nYURqbzUwETeU0UaJpcw1C1Wwg7Ittg1WBHXFQ2EFfDL8ue8C5 LApMhdmkX4UpiCA6vtcn+gO/KN9RlrN4C6E0BmRXchW1hG2FfRZJ4asx1XAB72mxBh+EdmA5pdvm xZhY3mcSJRUyLkafdz90+aqsUxMlkdAJCXoHAsLuEMRiWqzxUiwY6lpBm6U8Jsq6NPQAdWzx1zJA itZlBtYQvVbGdi6IsgZ1AWCLZ1IQsHEqllplvVjTKEuySV8CCkjUb9l+0QglWo201WfaDFtQheoT Ku3SwtCWLoIED5AsU9JBnADfbvXJ9Op9o/sM/z3Af5/et6Ikzh9RqxdGdFkMIbK6cfcLWyJCWLIp agwkIdym5LQmjXaYgArRJUw6A0l0B00ISbceegKYf5r0nbXZ5zVuSSFdf4hQNB4ndeHrByWtgdgg hulS5aWizkAmqxFYzMsqbzjq+wNOSlncMDUHT5oD1Q1K2gOxJAU9NcrgIh13wLFAxNmTQbUHophN sSBM2vZAA2dcVBhobidq/iMeaUbKa2+nNCjpEUT1j45sU7OYahIk3UHBBaSYbXHLLQBjtQ30FJoF +RJALr0iosYd2KRlqwqhqleQS2tiYMrx4iYqrMzlWrItOoaZbk1CzBXjXkF0kRl0laveI2zD5hF7 7IqdNw6K+wVlF4sazIgjyGB/HtUviNVGVV38btKmJvAgjrCaWNQKiMdwXbFix+1uTAesWRmXWwxK +gUBjExDOmDF/YLoMROeH/cLoh8ycAUY4xY+FOtMhsRpgSg/pALS8oOSfkEh39H3oq5X+UFRvyD6 XANHGmPF/YJwUF/iVqJmQBCPKauFnvZ+WgxKegaFGMnuqJq3UJ18AmmcyuhFzYMWR+jJQsOY7fKY uGWQZ0melhm3DPI82m1ZW7YE7FEzIE/yHkIdziQNg2rGJP2CWEiWXTCdpPsOsyVADU0/7hfElFVH eE/cwieg/yekEU1HmgtD9PS7MCjuFwR5l8Kfox0U9QuCyOgLBdZsuZmirLagOkm7oDUpnUeFizo9 K9PYUjqP5nCPPig2fJDSeQzIYQIca2n7UjqPLRpY4FsCBStK5zEOgE1OTZblltJ5VD0YUGCJLgUW Dc6V8ujAT5g0AMWjOQXiUmjGlT8Y68R+F6anio3IIMagsbikigUpDpKiViq31qDaI2EreHimorDb d0T1oDWAbbB2njjWZAxjln1KixYbXbKAEa3tAeNfksxShsKEQZzJZ7KCe0BnnaeNIpPa7CABLExv pLMUYtFMBtUyTitTpKMY00Y5zqRYyXikMCqywnBMVnfyeR3q5OT7oodKgQwOgrjF5BmPGcCMiLaw Fl2CvlBgfoU6OGQ5RlBIXSkaYejUdGSZgJEPAS3NIVu2KfgHbabjM03MZBglLdyQMpmYqcpwWSyk ApVFaRsOBRqx6/lRuJrBwiZ+JhHSgVSLdwvVuQNfhrAxm2fHOqL0kwblTZb6LMXQQJLc2HwIDReY Bi2a5mFJEzWEgwCjnDDWiqWJNBRzSbiU8lB+6LHqUhgFBJZC8KSbAd3vjryb6HdSlZFt00LmJ0Wl gCwaB8SeEEEog4cAbkFcHYttUiAEeCprValyDPGmsm9GNWVYrBoijoouSaot0tRvMOy1BbqwxM/2 Sqf36LF7uH52sn3079PLhYVOr7dz9PX01eXR3z9PLztfr47+67QLTY4tPE8v8Jfu18vTq+vzy9Pu 1bfz/+Yn+Eo8vNdbf77R+X+TJPhe