3 Questions: Désiré Feuerle

The Feuerle Collection x Der Berliner Salon 

Der Berliner Salon, the renowned group exhibition featuring the work of 35 participating designers, has entered into a special collaboration for this season’s editorial film and is joining forces with The Feuerle Collection. Founded by Désiré Feuerle and Sara Puig in Berlin in 2016, the private collection combines contemporary art with exceptional historical treasures. On display are works by artists such as James Lee Byars, Anish Kapoor and Cristina Iglesias, but also sculpture and furniture pieces, many of which come from the Asian continent and some of which are hundreds or thousands of years old. While the collection is exhibited inside an impressive building on Hallesches Ufer – a former bunker from the Second World War – the team moved up to the collection’s spacious rooftop to shoot the editorial film and images.

Désiré Feuerle accompanied the production team as co-curator for Der Berliner Salon. The collaboration marks the first time The Feuerle Collection has entered into the sphere of fashion. The collector and art consultant answered three questions for, talking about the project, the intersection of art and fashion and what is shaping the current zeitgeist.

What drew you to collaborate with Der Berliner Salon?

I am an open-minded, curious person and collaborating with Der Berliner Salon gives me an insight into fashion, which I find fascinating.

I think Germany and Berlin in particular have a great reputation in the world in terms of environmental protection. Many people consider this city as the place that could give us the “new fashion,” made of recycled, innovative or made-to-last high-quality materials – for example cashmere or vegan silk. I’m thinking of brands like OFTT, which is using a regenerated cellulose fabric made from cotton waste for its designs. This is reflecting the spirit of our times.

Berlin is a very young city, and a very innovative one, too, in comparison to other capitals in Europe. The trends that are initiated here could change the world, as both youth and lifestyles are changing globally. Everybody is beginning to develop an awareness of our environment – nevertheless, people are still not doing everything right. But many have a bad conscience, and this is the starting point of a global change in thinking and acting. Fashion is a huge industry with a huge impact on the environment. That’s certainly one incentive for supporting initiatives like Der Berliner Salon.

In your opinion, what do art and fashion have in common?

Both are about creation, capturing the zeitgeist or reassessing old values and putting them in a more contemporary context.

In which way can art and fashion be best experienced and made more accessible today?

I don’t think there should be any guidelines. I personally like complete freedom. Freedom in art and freedom in fashion. I think this is the advantage of the times we are living in today – that everybody can choose their lifestyle, especially in a city like Berlin.

Due to covid-19, a lot of people all over the world have experienced how important it is to have time for themselves, for friends and for their dreams, for projects they personally love. It is important to leave some space for dreaming, for ‘wasting time’ in the most beautiful way, which is reflecting about little things that seem unimportant at first sight. But in the end, these little things in life make our life valuable. It’s about appreciation: It’s not about quantity, it’s about quality. I think this approach is reflected in many movements, be it the slow food, slow art or slow fashion movements. I see that Der Berliner Salon embraces this direction and progression, too.