Rebekka Ruetz is an Austrian designer that focuses on creating fashion that is not only produced sustainably but is created to last a long time. Not only using material that is created fair and from renewable resources but is also designed not to match trends but to stick around throughout many seasons. 

For this season MBFW Rebekka invited us to follow her every step for one day during the preparations for her show for AW22.

How do you start and finish your day?

In the morning I like to sleep until the last minute and then jet straight to my studio, where a really strong black coffee is already waiting for me. I end my day very relaxed with a round of Qigong and a good book. 

Do you have a favorite place, in the city you live in?

My favorite place is the forest right next to my apartment in Innsbruck.

What was the inspiration to your new collection?

My new collection celebrates the transformation of femininity. A relaxed confidence where feminine power can come from both softness and strength. Inspired by an emancipated color palette, which is reflected in the custom fabric prints of hair pattern and wall colors; we created a modern collection. 

What is the most important thing while developing a collection? 

The freedom to implement my creativity the way I imagine it and of course having fun at work.

What is indispensable to you?

I definitely don’t want to give up my own fabric design and patterns that we create for each collection.

What is the typical creative process behind your collection?

My creative process starts with an idea that won’t let me go and that doesn’t necessarily have anything to do with fashion. I then go “pregnant” with it for a longer period of time. During this time I develop more and more ideas up to the final outfits in my head; mostly at night, while I sleep, until I am ready and capture the final collection on paper, so that my manageress can easily implement the cut into the final design. 

Where do you find creativity and when are you most creative?

In an exciting book, a song, a movie, in nature, in architecture or in art. It’s different with every collection and I like that a lot. If you are open to the creative ideas, they come, no matter what they are inspired by.

To get more impressions from before and behind the scenes of MBFW follow @mbfw.berlin on Instagram.