About MBFW Berlin
In the spirit of fashion, German fashion designers and internationally recognized young talents will come together in a unique room full of energy from January 18-20 as part of the Mercedes-Benz Fashion Week. In an interplay of new formats and emotionally staged worlds, the supporting program of the MBFW staged by NOWADAYS at Kraftwerk Berlin kicks off a fashion week characterized by innovation, sustainability and digitization – with the aim of promoting the radiance of German and sustainable fashion. The creative agency NOWADAYS, in cooperation with Mercedes-Benz, declares the metropolis of Berlin to be the most important, creative location for German fashion in 2021 as well. It demonstrates what the Berlin Fashion Week stands for: the presentation of talented designers and trends that will determine the mood of the next season. With individually staged locations in the Kraftwerk Berlin, the MBFW invites you to a symbiosis of digital and physical shows, presentations and contributions by important designers such as Tom Van der Borght, Dawid Tomaszewski, Kilian Kerner and Rebekka Ruétz. With the idea of bundling creative energies from Berlin, selected designers come together in collaboration from different disciplines from fashion, performance art and design in a new format. The designers Belize x Florian Holdener, Michael Sontag and Lou de Bètoly move away from the classic show format and give a snapshot of their creative worlds in the course of artistic live productions.
About DER BERLINER SALON
DER BERLINER SALON bundles German design talents in order to sustainably promote national and international awareness of design from Germany and to establish a new, sophisticated and at the same time self-confident understanding of German fashion. The concentrated appearance of more than 35 German designers illustrates the relevance of fashion as a cultural and economic asset. Each season, the collections of the selected German fashion talents are presented in the context of defiles, presentations and the curated group exhibition in Berlin. In addition, the initiative organizes international events to make German design transparent also abroad and at the same time promotes the sales aspect through cooperation and continuous exchange with renowned luxury department stores and concept stores. DER BERLINER SALON is significantly supported by the Berlin Senate.
About FASHION OPEN STUDIO
FASHION OPEN STUDIO is FASHION REVOLUTION ’S showcasing initiative, launched in 2017. Aiming to shine a light on emerging designers, established trailblazers and major players, celebrating the people and processes behind fashion and accessories collections, promoting industry transparency and longevity through simple, authentic narratives that resonate with consumers and creatives alike.
FASHION OPEN STUDIO @ Berlin Fashion Week –
in Partnership with Mercedes-Benz Fashion
FASHION OPEN STUDIO for Berlin Fashion Week is a series of events that will take place during Berlin during Fashion Week 2021. From January 19-20, 5 Berlin designers will open their doors to their studios to present their work to the public in an authentic way.
The aim is to introduce up-and-coming designers, established pioneers and key players in the sustainable fashion scene and thus show the people and processes behind their collections.
FASHION OPEN STUDIO Programme in partnership with Mercedes-Benz Fashion Week will also include an exclusive mentoring programme, a catwalk show and 3 talks with an international panel of experts.