Der Berliner Salon Group Presentation - Mercedes-Benz Fashion Week Berlin January 2021

Der Berliner Salon SS22: Focus on a holistic approach to design

Announcement

The renowned group exhibition Der Berliner Salon will return as a physical event during MBFW Berlin. Kicking off the official schedule on September 6th, 35 selected designers will present their collections to press representatives and invited guests. This season, special attention will be paid to the themes of circularity and transparency. In addition, the salon will also focus on craftsmanship and hand manufacturing. Special thank you to the Berlin Senate for Economics, Energy and Public Enterprises for your support in making this exhibition possible.

In the past, the group exhibition examined the concept of design from various perspectives – including architecture, product design and cosmetics – and the idea of craftsmanship has always played a significant role with regard to the participating designers. This year, alongside a selection of established and up-and-coming German brands, four special craft producers will also be showing their work: leather glove hand manufacturer Bergauer, leather hand manufacturer Alexander von Bronewski, shoe hand manufacturer Vickermann & Stoya and the collective WERKSTATT:MÜNCHEN, which is focused on the production of jewelry.

“We see it as our responsibility to support designers in Germany who have made it their mission to take a holistic approach to producing and operating as responsibly as possible. Der Berliner Salon offers a stage for the contemporary, future-focused design and craftsmanship created by these designers,” says Christiane Arp, who founded Der Berliner Salon alongside Marcus Kurz, managing director of NOWADAYS.

The inclusion of these four hand manufacturers is intended to further emphasize the general fascination that exists for craftsmanship in the context of design. WERKSTATT:MÜNCHEN founder Klaus Lohmeyer is pleased to be part of the exhibition: “Der Berliner Salon is a renowned institution dedicated to contemporary, sophisticated fashion, and is unique in this form in Germany. Of course I am happy to be part of this creative scene, which is marked by self-confidence and a great work ethic!”

Alexander von Bronewski, whose craft production label is based in Lindau, is also looking forward to his contribution to the group exhibition and its special thematic focus: “Craftmanship means working with your hands, learning a skill, getting better and better and at some point perfecting it. I take this pretty seriously and avoid working with machines. Only working with my hands makes objects unique, even gives them some kind of an aura, that cannot be duplicated even with the best machines.”

The shoe hand manufacturer Vickerman & Stoya is especially interested in the idea of creating a bridge between craft production and the digital world. “In our opinion, craftsmanship can have a lot of advantages within our digital times. Since we have seen a steady increase in requests for shoe repairs throughout Germany, we founded the online platform www.shoedoc.de in 2019, through which you can easily complete a shoe repair online. In the same year, we also co-founded the startup Modum Shoes GmbH, which has developed an app with which you can measure your feet with the help of a smartphone and create your individual shoe in 3D configuration,” explains Matthias Vickermann.

Der Berliner Salon will remain on display until September 8th and showcases the work of the following designers, brands and craft producers:

Anna Auras, Aeyde, Alexander von Bronewski, Antonia Zander, Bergauer Handschuhe, Dawid Tomaszewski, Diehm Bespoke, Esther Perbandt, Golpira, Hannibal, Horizn Studios, Horror Vacui, Isabel Vollrath, Julia Leifert, Karen Jessen, Konrad, Lala Berlin, Lara Krude, Lutz Morris, LML studio, Mykita, Odeeh, Oftt, PB 0110, René Storck, Rianna + Nina, Société Angelique, Sminfinity, Stiebich & Rieth, Studio 163, Vickermann & Stoya, Vladimir Karaleev, WERKSTATT:MÜNCHEN, William Fan and Working Title Studios.

The exhibition will be available to view online via fashion-week-berlin.com as well as on Instagram @derberlinersalon. The content will also be shared on mbfw.berlin.

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