ELI by Elias Rumelis
How do you go through the process of reinvention without losing your core self? Designer Elias Rumelis can certainly say a thing or two about that. Informally known as the godfather of denim, the designer has launched multiple brands over the course of his career – each with a slightly different focus, yet always remaining true to his vision. His latest addition: ELI by Elias Rumelis, a new line that just launched globally at Mercedes-Benz Fashion Week Berlin. The line aims to showcase the designer’s vision on a more personal level, to let his imagination run free and away from the mainstream: “It’s not about having something special in your wardrobe. It’s about feeling special.” For his new label, Elias Rumelis also plays with contradictions and the idea of ownership by using the tag lines #NeverOwned and #AlwaysYours. The brand is deliberately promoting the pieces’ occasion-less qualities – they are meant to be worn whenever, wherever. Sticking to his perfectionist nature, Elias Rumelis commissioned his partner ateliers with a special task: not to produce a sample collection, but to craft a couple of the “unrealizable” designs by hand. The label’s mission is clear: “ELI by Elias Rumelis is designed to become yours beyond ownership. It’s made to take pride in being one-of-a-kind, in order to create impressions that last beyond a garment’s lifetime.”
Watch the full ELI by Elias Rumelis show AW21 here.
text by Kelly Niesen
edited by Melissa Frost
featured image: Andreas Rentz/Getty Images for MBFW