Getting to know…
Malūne by Frida Weyer
Berlin Designer Friday Weyer is not new to the fashion world. In the early 00s, Weyer founded her namesake couture label, where she was designing gowns made out of finest silks. Her newest project is Malūne, a brand that focuses on resort wear like dresses, kimonos and pyjamas inspired by nature – staying true to her favorite material, most of her pieces are still made out of silk. We talked with her about her newest collection and what she is looking forward to the most this season.
What does your brand stand for?
Inspired by summery islands and white beaches, MALŪNE is known for its beautiful, artistic mix of painted prints – natural, soft and comfortable textures and cutting-edge silhouettes that are comfortable and easy to wear. With our work we honour the immense power of this wonderful planet and strive for peaceful coexistence. With those who care for our beautiful life and for all the living beings who call this planet home. Who care about what they wear, what they eat – in short: what they consume. We want to make a positive contribution to the future of our children. That’s why we choose every part of our process – from our materials to our factories – with great care.
How would you describe your new collection?
The MALUNE Spring/Summer 2023 collection “Paradise divine” is all about capturing those precious moments by the sea. But not only that, I also chose the pastel paradise architecture and landscapes of Miami, the Florida Keys, the Bahamas and the Mexican city of Merida as the setting for my colour explosions to create delicate summer dresses, breezy beach-to-bar looks and eye-catching jackets that make a statement.
What inspired you to create this collection?
The splendour of a bright pink bougainvillea leaning over a white picket fence. Lazy afternoons on a swing on the veranda of a shell house in bright azure. Going to the beach, watching the pastel sunset, sitting barefoot in the still warm sand. Feeling the energy of the sun stored in every grain. Stargazing under palm trees. The lightness of being. Sparkling in my glass, sparkling above me. Architectural prints and colourful Miami patterns artfully painted with brush and drip art. Precious silks exude a casual touch of glamour, while tassels and fringes pay homage to the hippie era.The jackets are the key pieces of the collection. They create an aura, they protect us, they hide us, they show us. They add a touch of eccentric hippie-slash-Las Vegas vibe to the coastal landscape.
What are you looking forward to the most this season?
Freedom, fun and lightness in a summery outdoor setting. I’m already wearing the styles up and down these summer days – they put me in a good mood in the second.
Follow along digitally @mbfw.berlin to catch a glimpse of our designers behind the scenes and get impressions of their collection development.
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Words by Lea Egerer