La Biosthetique is named the MBFW SS22 Beauty Expert


MBFW and La Biosthétique are renewing their successful collaboration for Spring/Summer 2022. The beauty company with Parisian roots will be providing support for the hair and make-up on the runway shows of all the participating designers.

“We are very happy to be the Beauty Partner of MBFW again. As Creative Director, for me the most beautiful part of Fashion Week is creating hair looks that perfectly complement the collections and visions of the designers. For our international team of stylists, Fashion Week offers a creative change from the daily salon routine. Especially after our corona-related Fashion Week break, I am even more excited to work as part of the team and style all of these looks together,” says Alexander Dinter, who has been International Creative Director Hair at La Biosthétique for ten years. Steffen Zoll, Creative Director Make-up, is also looking forward to the collaboration: “To be part of a big picture that presents creative and inspiring visions to a broader audience is not only my pleasure, but also a huge focus for our brand.

La Biosthétique was founded in the 1950s by biochemist Marcel Contier and creates a range of salon exclusive hair and beauty products. The company has been family-run since it was taken over by Siegfried Weiser more than 40 years ago. All products are formulated and produced in Pforzheim.