Malūne by Frida Weyer // SS23
After already spending several years in the fashion world and managing her couture label, Frida Weyer dared to start all over again. Today, she showcased the first runway show of her newest adventure: MALŪNE by Frida Weyer.
This season, her new label takes a trip to the sea, where sun glazers and cotton candy skies set the tone. Inspired by these moments, Frida Weyer created a colour palette that was as soft and flattering as intended for a delightful summer vacation.
Cowboy meets hippie meets bohemian on vacation. Her pieces are the embodiment of freedom and ease. To create flowy, light, elegant designs, Weyer primarily uses silk as her favourite fabric. The colour palette ranges from candy pink to lime green and bright colours mixed with black for the evening looks. The highlight of the collection were the coats and jackets appearing to protect the models and their light from being dimmed.
Frida Weyer showed soft bomber jackets with bold pastel prints dressed down with feminine appeal and matching mini skirts. Wearable dresses with ruffled details and, of course, her popular kimonos.
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Words by Lea Egerer & Lisa Trautmann