“To think globally as well as digitally and see the big picture is more critical than ever. Each venue,  Madrid and Berlin – may stand on its own, but many common goals unite us. First and foremost, the promotion of fashion as a cultural asset and narrative“, says Marcus Kurz, Managing Director of the creative agency Nowadays and initiator of MBFW International Edition.

MBFW established its International Edition last season with those intentions in mind, inviting designers to show their body of work as an exchange program. The participants of DER BERLINER SALON and its international counterpart, the MBFW International Edition, travel to each city to showcase their work. This way, the upcoming designers gain international attention right away and are able to connect, exchange experiences and receive guidance. 

Due to Covid-19, last season’s kick-off took place in the form of a digital presentation, the same way as this year’s version. The plan for the future is to travel to each other’s destinations to connect in person. 

On Wednesday, March 16th at 6 pm (GMT), a fashion film capturing all the design talents and their work from Madrid will be presented. 

For more updates from this seasons MBFW Berlin follow mbfw.berlin on Instagram.

Words by Lea Egerer