MBFW International Edition: NASTYA NEKRASOVA & OTRURA // SS22
MBFW Russia x MBFWMADRID x MBFW Berlin
As part of MBFW International Edition, a freshly launched concept initiated by MBFW Berlin for Spring/Summer 2022, Krasnodar-based brand NASTYA NEKRASOVA and Madrid-based brand OTRURA will be featured digitally within this season’s show calendar. The format marks a new form of collaboration between the different international Mercedes-Benz Fashion Week venues – which in this case are MBFW Russia and MBFWMADRID. The overarching objective is to intensify creative exchange, giving talents from all over the world not just a platform, but also a network.
“We are now enhancing the approach of featuring the work of international designers by directly linking the individual MBFW platforms, presenting content by their designers here with us, and relevant content of ours at the partners’ events. Initially, the contributions are being streamed digitally; in the future, the plan is to include live on-site presentations as well,” says Marcus Kurz, Managing Director of NOWADAYS.
For the debut of MBFW International Edition – Edition I – designer NASTYA NEKRASOVA will show her collection Hand Dreams, which launched during MBFW Russia for Fall/Winter 2021. Her eponymous brand was founded in 2017 and is committed to responsible action – it uses organic and recycled materials for its collections and collaborates with local artisans. “We love fashion – we live by it and we really like the transformation the industry is going through. With our collections we are able to address challenges that society is facing. We would love to influence the worldview of people with our work, give them the opportunity to learn more about the world, nature, ecological and social problems and even about themselves,” says the designer.
As the second participant in Edition I, Spanish brand OTRURA will be closing this season’s MBFW Berlin with a documentary video contribution – which is also intended to be a little preview of MBFWMADRID, taking place right after MBFW Berlin from September 16th to September 19th. This is where the designer-duo will be showing its upcoming collection, titled Awakening. “September is always special because we present our annual inspiration theme. This year we reflect on “The Reality of the Dream.” We want to emphasize the need to awaken from old dreams and create a new paradigm for current generations,” explain Sergio Lázaro and Verónica Abián.
The video presentation by NASTYA NEKRASOVA will be shown on Tuesday, September 7th at 8PM. The documentary video by OTRURA will be shown on Wednesday, September 8th at 8PM.
Both digital contributions to MBFW International Edition will be streamed via the official mbfw.berlin website as well as via the official MBFW.berlin YouTube channel. Content will be also provided via Instagram @mbfw.berlin.