MBFW SS23 New Season

Everything you need to know

After hosting MBFW at the Kraftwerk in Berlin for three years, it is now time for a change. And because we do not do things by halves, we will be moving to a whole new venue: this season of the Mercedes-Benz Fashion Week will be held at the „Telegraphenamt“! 

The former main telegraph office will be officially reopening as a hotel, dining location, event space and meeting point in the fall of 2022. But before the big opening we have the honor and could not be more excited to be hosting MBFW SS23 at the “Telegraphenamt” as the new venue.

„The Telegraphenamt is a real architectural gem. It offers MBFW and our designers a unique location in the heart of Berlin and perfectly underlines the repositioning of the MBFW boutique format New Luxury.“ Marcus Kurz, Managing Director NOWADAYS.

Matching the new location, there will also be a new approach for the MBFW with the focus on design and the resulting collections. Contemporary Boutique, High Fashion and New Luxury – those are the new elements of our reworked concept. Luxury for us means specializing on quality over quantity. As a result we minimized the shows that are being presented: Kilian Kerner, Laura Gerte, LML Studio, MALŪNE by Frida Weyer, rebekka ruétz are the designers that will be showing their newest collections this season. There will also be Panel Talks with industry experts on topics relevant to the zeitgeist. 

“Like no other city, Berlin stands for fashion, music and art and the interaction of the genres. Therefore, we are pleased to enable leading as well as emerging fashion labels to have special presentation spaces at MBFW this season. This venue, brought back to life, is a great place to showcase Berlin’s diversity and creativity.” Stephan Schwarz, Stephan Schwarz, Senator for Economics, Energy and Public Enterprises.

With the support of the Senat for for Economics, Energy and Public Enterprises, Estethica, the Fashion Council Germany and Neo.Fashion we will be continuing last seasons collaboration with Ukraine Fashion Week. This September we will be showcasing the newest designs from one of the biggest creative voices from Ukraine: Bobkova.

Follow along digitally @mbfw.berlin to catch a glimpse of our designers behind the scenes and get impressions of their collection development.

All events of MBFW are staged in compliance with governing hygiene rules and regulations at the date of the event.

Words by Lea Egerer

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