MBFW Talk: “Behind the Scenes”
In this season’s panel talk, Mercedes-Benz wanted to open its doors and show a glimpse of what is happening behind the scenes. Katja Ohly-Nauber, Head of Marketing Communication Mercedes-Benz Cars Germany, invited André Märtens, hairdresser and salon owner, Marcus Kurz, Managing Director Nowadays, fashion designer Rebekka Ruétz, and Sascha Huth, co-founder and designer of Acte TM to talk about their experiences and learnings in the ever-changing fashion industry.
Ohly-Nauber and her guests touched on topics such as sustainability, opportunities, and the differences in organising and participating in significant fashion events now and in the past. The audience also received the chance to hear these experts spill some beans on industry insights, making it a memorable exchange.
One thing all guests could agree on? After the event is before the event, and luckily, they are never the same!
Watch the whole panel talk on YouTube below.
For more updates from this season’s MBFW Berlin, follow mbfw.berlin on Instagram.
Words by Lea Egerer & Lisa Trautmann