Digital Presentation // MBFW International Edition
Sergio De Lázaro and Verónica Abián are presenting their Madrid-based fashion house OTRURA in a documentary contribution to the freshly launched MBFW International Edition series. The video closes the official schedule of MBFW Berlin and is intended as a little preview of MBFWMADRID – which will run from September 16th to September 19th – where OTRURA will be showing its upcoming collection titled Awakening.
OTRURA’s approach to fashion is based on the idea of “emotional sewing” – bridging the worlds of craftmanship and new technologies to create a contemporary brand. Both designers take a slow approach to the inspiration for their collections, taking up to one year to view an idea from different perspectives before developing their first creative thoughts into something tangible. All of the influences they pick up throughout this process go into every final piece of their collections. Moreover, the brand takes environmental and social responsibility very seriously: They not only work closely with artisans, but also use 3D-printing-techinques and work with biodegradable materials. OTRURA was awarded the L’Oreal Paris Award for Best Collection at MBFWMADRID in April 2021.