In this 360° video, we share impressions of Mercedes-Benz Project MAYBACH, which is an homage to a visionary and valued cooperation partner presented as an installation at MBFW in Berlin’s “Kraftwerk”. The focus was on an electric show car jointly designed by artist, architect, fashion designer and creative director Virgil Abloh and Gorden Wagener, Chief Design Officer Mercedes-Benz. The X-factor of Project MAYBACH results not only from its impressive dimensions – nearly six meters in length – and its very own character traits, but above all from its exciting contrasts – mainly determined by the design motif “Sophisticated Luxury meets Outdoor Adventure”

The 360° film is developed and realized by ArtVisit.

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