SHE’S MERCEDES × MBFW: »SUSTAINABILITY: THE LUXURY OF OUR FUTURE« // AW22

Panel Talk

Mercedes Benz started its initiative „She’s Mercedes“ in order to support women, connect them with each other and offer a room to exchange ideas, discuss new perspectives and learn from each other. In order to do so, She’s Mercedes organizes networking events and its own magazine, where women from the Mercedes Benz network offer insight into their path and provide advice. 

Today She’s Mercedes invited Jessie Weiß (Entrepreneur and founder of Journelles), Mandie Bieneck (Co-Founder of Press Factory and founding member of Fashion Council Germany), Guya Merkle (Founder and CEO of Vieri Responsible Jewelry) and Julia Leifert (Founder and Designer of the eponymous fashion label) to talk about one of the most important topics of the fashion industry: Sustainability. 

During her work as a journalist and fashion blogger Jessie Weiß took a step back from having to buy every it-piece she was exposed to. „Now I really enjoy looking at these designs and writing about it, but I don’t need to own every single piece anymore.“ She continued to state, that she is investing in very classic pieces and enjoys wearing the clothes she bought 10 years ago the same way as the few new garments she buys once in a while. 

Julia Leiferts label was founded on the base of sustainability and was not incorporated after its launch. She felt like the fashion industry could not feed her needs regarding sustainability and design which inspired her to found her label. 

Guya Merkle inhereted her familys jewelery company. That was the time she started to dig deeper into how gold is mined and was shocked about the circumstances. She founded the Earth Beat foundation to protect the workers as well as the environment during the process of turning gold into beautiful jewelry. Shortly after she started designing her own designs with her label Vieri Fine Jewelry, where she only uses recycled gold and raw materials in order to be more responsible. Guya accented that the change that everybody preaches sustainability and promise change but the change is does not arrive on the ground where the people are still exploited in order to maximize profit. 

Made Bieneck, who is one of the founding members of Fashion Council Germany and Co-Founder of Press Factory, and has worked for ages in the fashion industry. She adresses the responsibility lies likewise in the society as well as the politics. A bigger change needs to happen instead of empty promises from marketing offices.

The most important learning was that designs that are made by exceptional craftsmanship need to be appreciated and worshipped again. Most people don’t realize the worth of their clothing anymore and how much time and effort goes into making these garments. Also there needs to be more education about under which circumstances designs are made. The current consume is simply wrong. Wearing a garment just three times is the norm nowadays and needs to change rapidly. Investing into classic staples and opting for sustainable designs would be the first big step into a better future. 

For more updates from this seasons MBFW Berlin follow mbfw.berlin on Instagram.

Words by Lea Egerer

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Partners

BftkGWhGUVG7c3mngehYJhilRT+ayxAgEchAA0xWBqF/yFGp5Vioz4weFgszqFC1WGuBqMY6RS5D iagLOfyA9Szwek6gTNYmHazAIkdquHliiQchglDBmi7QiNot1nywlbEdjNUVfIE2mxUUhLixWIHH guCs0WI2lWsdJDde5DWLCfdSg1zZmSH8uaDSphV7naRuDwOOVQJyccx2xRjAoWjWTqBSCUEQcEhX ldBJJgLuUTaUQWIVFvbEHGQz2g/TUxgVbVKoFksHyww6QbJjpqAytDrAHcVVm9hphe8TiNWf5gC6 oiFc4BalahMHgZ16UhHOjwaROtDjAawPo0j0kPXQfUYqS060bibmMlMTZDatWg57Cii/sjaQE0tb tEhB+k73TaIXeKHBgvjidbZJwjyWzAmi7lh4dhnli0ahfS4JBgSlkIVWm5+0rhaOE9XCCfUVXftG /B9QNsdkoTcIJLTHSCaZwyARWvNMqSFimm5SNTv6ElDRE6dMDC2skpi/eRJSEor4e2Q7tOt5kLhC Oy2CYLqDLUZJV/LIcTGQweh6AooxMWvlc/ZkzPxngjoENyYAunRmQw4Y+GSAZ2WuMqUplio+Z5NS jPtkWsTkl0r50E5ct01JYpL0bdsSgsq6L+BAzEBmbUefOhvruTHonx2cIGeCjglXZGsHNpaiXqdq P9IR5TDk35YAnPIIyRHwGAjjhZTNWc69OMah2MGOHjQOABK6jir/yb4DdICyohZd75oPCfVpuz2b Ta9UMK4Taj6O29AxmNSGtNGNmvDhWqWBGw9QGqKqabGinGuzQkHSuyE7yKRhz2DvEvBxFw8rrTlc O3OXEM2zd9niRVbrale5Ue2qJoS12IXMUbIJCBp7v9lRUofI++oYPvlN+iXIXSxA3/XSEQ5kVSe7 SXbqwm3kEDZgtXQWTAWBZHSFKfZeEfjaL8ZoZhaQ6GISluuxGXEtLe7y+MqaAqE0UmOZdixm0147 toNl8JVnY8QxbS2s0xGKbAiabw68lrQtkwoIzLLFb06oSr5n1mLyMTGf/F9KzkIWd8TtPchaDIAy pTgki6wafBubHfX+kbXC2OHNEtUsuKlYZOEOfUvKlAX8nht1SFFKziCLMXHVkp4xbHESOPRRsIvM ytghkSNo7FONw0BvoLuxklKu5FgsTkFndJKmZpyVkU+2ragGaIIykpk+k9iNOKSfowAJJrOvGGQm 9VFoXmKhcTOIu3K6LDXMP3tp77Ok0Fh5hOr9UJwlpIbmMm7LVuvgTkhE4yAu7oUk2eN/AzOq1QLs sGI7tsEaubTyMRrP4Syr6uR8CBrAQjUL6w4yDiLar4wAstjM5aYuxTGezZ4HXpAZ03B/YyGH/I8v bUz52gaPKTqCRKhxCy4bZICHO16O9TJp35dYs+I2k8tnYItjlSQYBv8ADE16QW3yQVrYBlyOHtLA jMQF8lvbpXkxKFJEfjOIJqLNSOqTAUPGdrg8QvOraiLLslnHwWOoijvKalSBHHFSBk55NfoVZCra C33WX4C4P8p6EAzZxY3p82GRXI1/PRa7FtGXKOhrzmeE0Xr0EhpMdIIi44ywHn3AIGMmBQ2nJIKO AzSzy0G+M4HSDllAGBRpZFqOjVU6s1YRMB+8OBmsyaBeVlpwzT7zWlnRKHJbOX3DoyUsYPw4ywDR 4gnNj/V543BN1oQwWSECmpNEI7BcAms3QziO+vuxOBRdvzZ7pklPHg5iWLgLPhJ5D/umMuZidgug LfNkHXo0RHLr4h0gE5HKYK6d0FsO8FmzwQqlyKYU3QGWMIkpCi3us86ibzEYDoqJqppuUgNMjww2 xArtwGmbCbIUKoOkBmIoNWUtVu5jJU4pVO/6fdfOXqzJmsV2OuAz69a7Dht4+W7kr8AgT/J8WdSM p+UQRgUEvhHZtTiEeVlEAFZtlSEM8yIIKe5hSf0TesFdpgnzyHxmOyMDW05fCpGFImPgHt2QFQoN wStXaIkFOVp8O+yEQ4qHIVAwPN9V5CwtQc2CsgzFjzs02rmmkvTusCA2KAqLE6uKxtm9sE2fRe07 MJVQhhNZRDjaBJVj18Ej4tYs1oZxXXH2YBBbFrIdXBh1r7QZnA4OwuAJsDjW2qDdldVGoihzR0pY BfSWxhZZ+VAuiDVU/ciYK3U5WM5fnjVl8LY0IWX10yRpEDflYkqGskg7S9YFb0KqOjuiGSpXrzgt pf0EXl95dfBqjCFkh1/oNwy+o0nYURqbzUwETeU0UaJpcw1C1Wwg7Ittg1WBHXFQ2EFfDL8ue8C5 LApMhdmkX4UpiCA6vtcn+gO/KN9RlrN4C6E0BmRXchW1hG2FfRZJ4asx1XAB72mxBh+EdmA5pdvm xZhY3mcSJRUyLkafdz90+aqsUxMlkdAJCXoHAsLuEMRiWqzxUiwY6lpBm6U8Jsq6NPQAdWzx1zJA itZlBtYQvVbGdi6IsgZ1AWCLZ1IQsHEqllplvVjTKEuySV8CCkjUb9l+0QglWo201WfaDFtQheoT Ku3SwtCWLoIED5AsU9JBnADfbvXJ9Op9o/sM/z3Af5/et6Ikzh9RqxdGdFkMIbK6cfcLWyJCWLIp agwkIdym5LQmjXaYgArRJUw6A0l0B00ISbceegKYf5r0nbXZ5zVuSSFdf4hQNB4ndeHrByWtgdgg hulS5aWizkAmqxFYzMsqbzjq+wNOSlncMDUHT5oD1Q1K2gOxJAU9NcrgIh13wLFAxNmTQbUHophN sSBM2vZAA2dcVBhobidq/iMeaUbKa2+nNCjpEUT1j45sU7OYahIk3UHBBaSYbXHLLQBjtQ30FJoF +RJALr0iosYd2KRlqwqhqleQS2tiYMrx4iYqrMzlWrItOoaZbk1CzBXjXkF0kRl0laveI2zD5hF7 7IqdNw6K+wVlF4sazIgjyGB/HtUviNVGVV38btKmJvAgjrCaWNQKiMdwXbFix+1uTAesWRmXWwxK +gUBjExDOmDF/YLoMROeH/cLoh8ycAUY4xY+FOtMhsRpgSg/pALS8oOSfkEh39H3oq5X+UFRvyD6 XANHGmPF/YJwUF/iVqJmQBCPKauFnvZ+WgxKegaFGMnuqJq3UJ18AmmcyuhFzYMWR+jJQsOY7fKY uGWQZ0melhm3DPI82m1ZW7YE7FEzIE/yHkIdziQNg2rGJP2CWEiWXTCdpPsOsyVADU0/7hfElFVH eE/cwieg/yekEU1HmgtD9PS7MCjuFwR5l8Kfox0U9QuCyOgLBdZsuZmirLagOkm7oDUpnUeFizo9 K9PYUjqP5nCPPig2fJDSeQzIYQIca2n7UjqPLRpY4FsCBStK5zEOgE1OTZblltJ5VD0YUGCJLgUW Dc6V8ujAT5g0AMWjOQXiUmjGlT8Y68R+F6anio3IIMagsbikigUpDpKiViq31qDaI2EreHimorDb d0T1oDWAbbB2njjWZAxjln1KixYbXbKAEa3tAeNfksxShsKEQZzJZ7KCe0BnnaeNIpPa7CABLExv pLMUYtFMBtUyTitTpKMY00Y5zqRYyXikMCqywnBMVnfyeR3q5OT7oodKgQwOgrjF5BmPGcCMiLaw Fl2CvlBgfoU6OGQ5RlBIXSkaYejUdGSZgJEPAS3NIVu2KfgHbabjM03MZBglLdyQMpmYqcpwWSyk ApVFaRsOBRqx6/lRuJrBwiZ+JhHSgVSLdwvVuQNfhrAxm2fHOqL0kwblTZb6LMXQQJLc2HwIDReY Bi2a5mFJEzWEgwCjnDDWiqWJNBRzSbiU8lB+6LHqUhgFBJZC8KSbAd3vjryb6HdSlZFt00LmJ0Wl gCwaB8SeEEEog4cAbkFcHYttUiAEeCprValyDPGmsm9GNWVYrBoijoouSaot0tRvMOy1BbqwxM/2 Sqf36LF7uH52sn3079PLhYVOr7dz9PX01eXR3z9PLztfr47+67QLTY4tPE8v8Jfu18vTq+vzy9Pu 1bfz/+Yn+Eo8vNdbf77R+X+TJPhe